It has already been established that the inclusion of video in content marketing is extremely desirable. It should also be treated as an utmost priority in the marketing schedule. YouTube is the second largest search engine on the web which only proves our former statement. This is why Video Marketing should be on top of your to do list to increase your reach and audience.
Firstly, using videos in your marketing plans will improve your SEO, according to Comscore, the addition of a video to your website can increase the chances of a front page Google result by 53 times. Woah! If you get video right, you’ll set everything right.
Capturing attention is the key, but maintaining it throughout the entire message is highly important. Videos retain a consumers attention longer than any other medium.
You’d probably know that visual content is the route to great engagement. Which strengthens our argument of using video for your strategy. Audiences get a higher impact with video. They are more likely to engage, embed, share and comment on video content than blogs or related social posts and it’s highly interactive.
The utilization of video and the outcome of rise in production, technological improvements are increasing towards video marketing.
It’s difficult to find out how much a reader must’ve read your content or if they re-read it or not. Video, on the other hand has a feedback loop within which measures click-through rate, drop-off points, or number of times watched. This is of great interest for a marketer to focus on what’s working for them and what isn’t.
3/4th of the viewers watch more than half of a video, which is more than text-based content. So you have a clear choice to make between text and video for higher retention of your message.
Your email copy may contain important information for your customers but the truth is that consumers hardly pay attention. When we use video in emails show double click-through rates. Now you know the way to more impactful emails.
While creating a video which takes alot of money, time and efforts, the production of great video content has become much more affordable in the last few years. Companies like VideoMakerFX, GoAnimate etc make the creation of video extremely easy, just as simple as a blog.
Video is the best way to evoke emotions online because of it’s contents like tone of voice, face expressions, music etc. Emotional appeal is the best way to sell a product to a consumer. If you evoke some kind of emotion from a customer, you’re half way in the selling process already.
The basic reason to use video in your marketing plan is that it converts more customers. Research shows that video gives 71% higher conversation rate. We’ve proved our point, haven’t we?
Now you can’t just keep video in the backseat any longer, it’s time to give video the steering wheel to drive your company to the brightest of future for you!