Thanks to the bright colours and larger-than-life music involved, video marketing is one of the most innovative and exciting ways to promote your brand. It has helped websites to reach out to global audiences, invoke emotional appeal in the masses. And connect with them personally and virtually. Thus, here’s why you should consider video marketing to increase brand value and improve sales:
In a world where YouTube search counts surpass Google counts, the audience is naturally more attracted to videos (just like you were attracted to TV cartoons rather than textbooks). Videos explain major aspects of your website using colourful visuals and lifelike sounds, working on the audience’s mind much more than a print prospectus ever could.
Though you can check the number of views on a post. It is difficult to ascertain whether a reader has read or re-read the post through the given statistics. On the other hand, videos come with a feedback loop that measures the number of times it has been watched, drop-off points and click-through-rate. A marketer can analyse the statistics and work out a strategy to improve brand value and audience attraction.
People are desperately running short of time and energy. They aren’t inclined to read through long emails, which might contain important information. However, videos attract instant attention and the particulars are thus communicated to the audience.
According to research, adding a video to your website increases your chances of being featured on the Google front page by 53 times. Thus, the right video can drastically skyrocket your website value, increase search engine optimization and highlight your website among its competitors.
We are part of a fast-paced world, with the tech advancing every day. We must keep ourselves updated with the latest. Similarly, video marketing speaks of an upgrade to a website. Which automatically leads to a rise in production and sales as well.
Contrary to online and print media, videos capture and retain the audience’s attention for a much longer time. Thus, they are more likely to respond to the CTA (call to action) after watching the complete video.
As mentioned above, the audience is more provoked to take action after watching a well-created video. They like and comment on the same, and share the video with their friends. Thus, increasing viewership from all over the world.
According to statistics, more than three-fourths of the audience watch more than half or even the entire video. A video includes statistics, video clips, GIFs, images and much more. Along with the required text, which is usually given in bullet points.
It has been proved that a video creates a higher impact on the audience. The best way to sell a product is to create an emotional appeal and connect with the audience through your expression and modulation of tone – and you’re done.
In the end, you need customers and sales, not views and reads. As per research, adding a video to your website automatically accounts for 71% higher conversion rate. What more do you need to make your website successful?
It’s time to get to work and build an empire!