‘Animation’, while often denotes cartoons films, actually has a much wider scope. Animation is creating the visual without involving actual actors, as opposed to in live shoot. The content could be a mix of characters, background graphic, typography, vectors, etc.

Using animation for your communication needs serves a whole gamut of purposes. It catches eyeballs, keeps viewers engaged, delivers precise communication, and facilitates understanding. Considering the project objective, you may want to pick up from the choices of 2D or 3D animation.

2D animation facilitates creating characters, elements and backgrounds in two-dimensional space. It works beautifully for creating Explainer Videos.

3D animation is the much more realistic type of animation, that offers detailing, depth and life like ‘feel’ to the characters, 3 dimensional animation is more suitable for TVCs, walkthroughs, Viral videos, etc.

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